Case Studies

PEER-TO-PEER CASE STUDIES

What better way to get a different perspective or learn than by listening to one of your peers who does something you do or are thinking about doing on a high level. PARCEL Forum has created 14 Peer-to-Peer Case Studies to provide you with real-world, real-time information from the people who do what you do on a daily basis.

PEER-TO-PEER: Inside a Major Retailer’s STRATEGIC Plan to Improve Delivery Time
Tuesday, September 19 • 9:00am – 9:50am

Amazon’s 2 Day Prime shipping disrupted the industry by establishing a new level of service and cost expectations from consumers. You will learn how Amazon does it as well as how other brands are attempting to replicate this strategy. Specifically, you will hear one major retailer’s perspective on fast fulfillment strategies, along with the considerations for evaluating and implementing it.

LEARNING OBJECTIVES

  • How Amazon’s fulfillment network achieves two-day transit
  • Alternatives for implementing a fast-transit network and the role of technology
  • Challenges to overcome within existing networks and infrastructure
  • Best practices for evaluating the cost and service impacts of various fast fulfillment alternatives

PEER-TO-PEER PANEL: How eCommerce Companies Succeeded in Fulfillment
Tuesday, September 19 • 9:00am – 9:50am

There are as many approaches to running an eCommerce business as there are eCommerce businesses. Each one is unique with its own special personality, challenges and needs. Listen to this panel of successful eCommerce business experts as they discuss the fulfillment challenges they faced in starting and growing their businesses.

LEARNING OBJECTIVES

  • How to improve your fulfillment process
  • Lessons from successful eCommerce businesses about the challenges they face and how they overcame them

PEER-TO-PEER: How Shield HealthCare Improved Delivery by Using Regional Carriers
Tuesday, September 19 • 9:00am – 9:50am

With the domination of UPS, FedEx and USPS, many companies are looking for ways to decrease the cost of shipping and overcome technology obstacles while maintaining a positive service experience. Regional parcel carriers have become a popular choice for many shippers as they can offer compatible services to the major carriers as well as overnight and ground service options. There are about 10 major regional carriers that cover nearly 90% of the US population. In this session, we will discuss how regional carriers can accelerate delivery times, improve customer satisfaction and increase profits by offering freight rates much less than those offered by national carriers. Most regional carriers have been in business more than 20 years and have demonstrated financial stability comparable to the major carriers and support full integration capabilities. You will find that regional carriers are easy to work with where you have the ability to access senior level management to provide options where customized solutions can be approved and developed in a timely manner.

LEARNING OBJECTIVES

  • What is a regional carrier
  • The role regional carriers should play in your supply chain and logistics planning
  • Shipper obstacles to using regional carriers and how to overcome the objections
  • Benefits of a regional carrier enabled solution vs global carriers
  • How to incorporate regional carriers into plans without disruption
  • Shipping characteristics – demographics
  • Available technology from regional carriers
  • Who uses regional carriers today

PEER-TO-PEER: #WishIKnewThen: New Manager
Tuesday, September 19 • 9:00am – 9:50am

If you are a new manager in the parcel industry, this session is for you. Your industry peers and our PARCEL Forum Advisors will share #WishIKnewThen knowledge—those management tips they know now that they wish they had known when they started. They will share ideas on managing your team, educational opportunities, associations you should join, hiring staff/peak hires, working with upper management and how to get the best out of networking. These are golden nuggets that will benefit your career and your company. This session is an open discussion forum; our presenters will field whatever questions or concerns you have.

LEARNING OBJECTIVES

  • Most important things to know as a new manager in the parcel industry
  • Network with your peers
  • Get input from experienced professionals on issues you will face

PEER-TO-PEER: Inside Bounty Hunter Wines’ TACTICAL Plan to Improve Delivery Time
Tuesday, September 19 • 10:00am – 10:50am

Do you wonder how other companies can effectively offer free shipping and competitive delivery times? In the prior presentation, you learned how a retail giant is approaching this growing challenge. This presentation will provide four specific areas to improve delivery times, without breaking the bank. You will also learn first-hand how Bounty Hunter Wines, a mid-market shipper, is tackling these challenges with several creative solutions. We will delve into four areas of optimization: geographic (strategic origin points, growth with 3PL v. DCs), carrier (service selection, carrier options) technology (carrier-agnostic shipping system, conveyor/DIMS/sorts/fewer touchpoints) and operational (pre-scan, pre-sort, staging, order processing, pull times, stage shifts). As a B2B and B2C shipper, Bounty Hunter Wines will share steps they took to focus on balancing speed, cost, quality and ultimately the customer experience. Understand how they implemented a 3-day ground program, evaluated packaging and thermal requirements based on time in transit, overcame a 5% potential rate increase based on new dimensional weight practices and is addressing challenges due to the newly introduced Saturday ground delivery from UPS.

LEARNING OBJECTIVES

  • Identify options for optimizing shipping services based on cost and transit times
  • Choose carriers based on services, performance and cost
  • Analyze origin to destination zones to improve time in transit
  • Learn about pros and cons of partnering with a 3PL v. adding DCs for distribution
  • Utilize 3rd party shipping software for carrier and service selection
  • Common operational challenges and solutions to overcome them

PEER-TO-PEER: #WishIKnewThen: Warehouse Management
Tuesday, September 19 • 10:00am – 10:50am

If you are a newcomer to our industry or have been promoted to take on new responsibilities for fulfillment or warehousing, you will definitely want to attend this session. Your industry peers and our PARCEL Forum Advisors will share #WishIKnewThen knowledge—the top things they know now that they wish they had known when they started. These tips will be priceless and can jumpstart your new position. There is no need to struggle through the learning curve alone. This session is an open discussion forum; our presenters will field whatever questions or concerns you have.

LEARNING OBJECTIVES

  • Most important things to know in warehouse management when you start out
  • Network with your peers
  • Get input from experienced professionals on issues you will face



PEER-TO-PEER: #WishIKnewThen: Transportation Management
Tuesday, September 19 • 11:00am – 11:50am

Are you new to transportation planning? Will you be responsible for negotiating carrier contracts? Will you have to select delivery service levels and carriers? You can quickly become skilled when you learn from experienced professionals who once were in your shoes. Our PARCEL Forum Advisors, who are your peers, will share #WishIKnewThen knowledge—what they know now about transportation that they wish they knew when they first started. Join this interactive session where you can ask any question of your peers; they will give you true-life experiences.

LEARNING OBJECTIVES

  • Most important things to know in transportation management when you start out
  • Network with your peers
  • Get input from experienced professionals on issues you will face

PEER-TO-PEER: Conveyor-Based Picking or Cart-Based Picking?
Tuesday, September 19 • 12:00pm – 12:50pm

Which system is best? Our answer may surprise you. As the industry is moving towards automation, Quality Bicycle Parts made the decision to go from conveyor-based picking to cart-based picking! There are pros and cons for each system which we will explore. And then I’ll discuss when it makes sense to use which system. I will also share the metrics that we used to make our decision and the results of our changes.

LEARNING OBJECTIVES

  • Differences between picking systems
  • Metrics used under each system
  • When to use which system



PEER-TO-PEER: #WishIKnewThen: Big Data 101
Tuesday, September 19 • 12:00pm – 12:50pm

Big data is big news. Now that you are newly responsible for managing your parcel operation, what data do you gather, how do you gather it and what do you with it once you have it? Our PARCEL Forum Advisors, your peers, have been in this industry a long time and know exactly what to collect, how to collect it and what to do with it when you have it. Our other data analytics sessions may be overwhelming for those of you just becoming responsible for making decisions based on data. You don’t have to start from ground 0; you don’t have to be overwhelmed. This group of peers will share with you #WishIKnewThen knowledge—what they wished they had known about data when they started out. And don’t be shy about asking any type of question; they have experienced what you are going through.

LEARNING OBJECTIVES

  • Most important things to know about data analytics management when you start out
  • Network with your peers
  • Get input from experienced professionals on issues you will face

PEER-TO-PEER: How Petco Overcame the Challenges of Ship-from-Store Fulfillment
Wednesday, September 20 • 8:00am – 8:50am

Leveraging a store network sounds like a great plan. However, there are inherent challenges: limited space, managing inventory, employee turnover, package and void-fill selection and training employees on how to properly package a broad mix of products while maintaining a consistent customer experience. Step inside Petco as they reveal the strategies that have helped identify and overcome these challenges.

LEARNING OBJECTIVES

  • Strategies to overcome unique challenges of ship-from-store fulfillment
  • Learn to standardize and train the packing process
  • Select the right packaging to reduce damages, reduce shipping charges and provide an exceptional “unboxing” experience

PEER-TO-PEER: How Drugstore.com Solved Complex Pricing in a B2C Environment
Wednesday, September 20 • 8:00am – 8:50am

Every year, eCommerce eats away at brick-and-mortar retail as a share of total consumer spend. This trend has led to radical transformations with the way products are shipped. Rather than freight orders going to commercial locations, we are seeing fragmented parcel shipments going to fragmented addresses. What sensitivities do carriers have regarding B2C shipments? How do carriers approach B2C shippers? What are the carriers’ goals? What is the perfect B2C shipment? How do carriers manage yield with B2C shippers? What is the evolution of network optimization for a B2C shipper as they grow? What is the end game for the B2C shipper? How does DC location affect carrier cost drivers and service? These are questions every shipper must answer. Find out how Walgreens’ DrugStore.com successfully tackled these issues.

LEARNING OBJECTIVES

  • Practical insight into carrier sensitivities in B2C environments
  • Insider’s view of how carriers position themselves and the best collaborative approach B2C shippers should take
  • #What2Watch4 regarding a rapidly growing eCommerce company and how to optimize network design
  • What it means to articulate a “compelling business case” to your carrier reps

PEER-TO-PEER: How Essendant Solved Complex Pricing in a B2B Environment
Wednesday, September 20 • 9:00am – 9:50am

Current parcel trends place growing priority on B2C growth. This dynamic has made B2B shippers more attractive to carriers. To put it simply, carriers view B2B and B2C shippers differently. B2B shippers must understand the advantages and efficiencies they have compared to B2C shippers. Learn how Essendant leveraged a B2B supply chain to its benefit by taking into account: how carriers approach the B2B shipper across different industry verticals; cost drivers in B2B (freight + parcel) such as shipping characteristics, leveraging freight and use of LTL; network optimization including how their network aligned with the carrier and packaging considerations.

LEARNING OBJECTIVES

  • Practical insight into carrier efficiencies in B2B environments as well as understanding desirable shipping characteristics
  • Insider’s view of how carriers position themselves and the best collaborative approach B2B shippers should take
  • How to articulate a “compelling business case” to your carrier reps
  • Understand how your B2B shipping profile might align with different carriers

PEER-TO-PEER: Successful Transportation Procurement: A Comprehensive Walk-Through
Wednesday, September 20 • 12:40am – 1:30pm

Academia only takes a shipper so far. While the previous sessions in this Learning Pod focused on practical insights and specific examples, this session is where the rubber meets the road. You will receive a comprehensive outline and the presenters will walk you through the steps for successful transportation procurement. An online portal will be provided that will allow you to follow the walk-through and fill in the blanks on points that are relevant to your company. You will have the option to “Save” and email your responses to yourselves for use in your procurement practices. We will cover: Business Strategy—establishing the parameters, objectives and stated goals of the project; Data Analysis; Negotiation Strategy; Carrier Pricing Strategy; and Trade Strategy.

LEARNING OBJECTIVES

  • Application of carrier cost model methodology
  • Planning roadmap for transportation procurement
  • Significance, the nuance and complexity of a successful go-to-market strategy
  • A personal, specific plan-of-action