VP of Direct to Consumer Operations,
Doug is the Vice-President of Direct-to-Consumer Operations at Boot Barn and attributes his knowledge of logistics management to his 28 years of experience in various logistics environments such as military supply, direct to consumer, retailer fulfillment, and service parts logistics for consumer electronics. In the past, Doug has worked with companies such as Sony Electronics, Guitar Center, and PetSmart to create customer distribution models that balance superior performance with operational cost efficiency and has managed multiple WMS and ERP implementations as well as green field supply chain projects. Doug’s passion for logistics and operational effectiveness has enabled him to work around the globe in varying supply chain configurations while leveraging his MBA in International Business. Doug is also a member of the PARCEL Forum Advisory Board where his contributions have helped create the industry’s most respected educational experience.